Successful Launch at Semicon Europa in Munich－Tseng Vincent的部落格

The first-time appearance of Vistec Semiconductor Systems at the trade show Semicon Europe, 04 April – 06 April 2006, was highly acknowledged by customers and trade show visitors. In Munich the company presented its new name and new look to the industry.

Vistec relied on a multitude of communication activities in order to rapidly promote the new brand in the semiconductor industry.

All activities had been tailor-made especially for this event by an international project team and included a global advertising campaign egarding the rebranding as well as billboards which were displayed on the trade show area, online advertising, mailings, events and a lottery with a daily drawing addressing all Semicon visitors. Not only the exhibition booth but also the Vistec staff presented themselves in accordance with the new corporate design.